Heineken: A-Wet Building

In collaboration with Heineken, STRAAT Museum curated and managed a series of four commissioned artworks for the refurbishment of the A-Wet building, located next to the Heineken Experience in the historic former Heineken family residence. The project formed part of a wider transformation of the building and aimed to integrate contemporary art into a space that reflects both Heineken’s heritage and its future ambitions.

Working closely with Heineken, STRAAT selected four Dutch artists whose practices sit at the intersection of illustration, muralism, and contemporary public art. Each artist was invited to create a 2 x 2 metre canvas inspired by one of Heineken’s four core company values.

"Enjoyment of Life" by Joren Joshua at Heineken's A-Wet building.

"Courage to Dream and Pioneer" by Floor Sabelis at Heineken's A-Wet building.

"Passion for Customers and Consumers" by Eveline Schram at Heineken's A-Wet building.

"Care for People and Planet" by Hedof at Heineken's A-Wet building.